FamilyRoutes :: Press Room

Press Room

April 12, 2006

Three former Yahoos put down family roots in Willow Glen; A new company just opened its doors in the heart of Willow Glen, but you won't see it on Lincoln Avenue. In fact, the only way to visit the business is to turn on your computer. The company, 3exY Inc., is named for three close friends and ex-Yahoo employees Samantha Fein, Tracy Jones and Sherry Willhoite. Their new product is www.FamilyRoutes.com, an online community service that enables family and friends to communicate easily, comfortably and privately. The business was created to fill a void the team believes existed in the online marketplace. The website's purpose, according to the company's mission statement, is

March 28, 2006

What Makes a Family?
The family you’re born into is the most obvious answer and for those of us raised with that family, that often becomes our defining principle of what family means. That has been how I’ve imagined family for as long as I can remember. It’s luck of the draw. Happenstance. I guess for me, it’s the brother that pinned you down and drooled over you until it was just about to hit you in the face and sucked it up at the last second (most of the time) and that same guy that called you in your darkest hour and told you how much he loved you and laid down the law about your path going forward just when you needed someone to do so. It’s the sister who socked you in the shoulder every single day between the time you were seven and twelve and then cried with elation when you told her you were having your first son. It’s your dad that gets crackly (that’s code for about to cry) when he talks about your daughter and how spectacular she is. It might be your mom who tries to stuff you full of snacks everytime you set foot in her home and insists on reading recipes outloud to you on the phone until you feel the molecular structure of your brain start to simmer. But. It’s your friend that you confess your most revealing epiphanies with, the friend that shows up sobbing and shaking on your doorstep knowing that you’re going to squeeze her until she stops shivering. It’s your friend from college that flits in and out of your life like an acrobat and always at the perfect time to say “Right ON!” or “Buck up, Tiger.” It’s the kid you’ve watched grow up along side your own that has the wherewithal to look you right in the eye and discuss their life with you as if you were two old men sipping coffee together at Mel’s diner. It’s that one friend you wished you had a chance to say goodbye to and the woman that sat you down at Thanksgiving and gave you the pep talk of your life. It’s the guy who takes in your ridiculous notions and gives the seal of approval with the very simple, “Go make your dreams come true.” and the people you lasso into that aforementioned dream. A few years ago I would have given the standard answer, “When a man and woman really love each other, they get married and when they have kids, they are a family.” I’ve grown up just the tiniest of bits since then, and now, I think your family can be found nearly anywhere. Some places may be more ill advised than others, but the chance presents itself more often that we are sometimes comfortable imagining. The opportunity is woven tightly with the risk of what it means to be family and what stark truths are wrapped in the abiding love that requires. A few weeks back, I mentioned my friend Sam’s new baby. It’s not the pink and cuddly kind, but it’s all about family just the same. www.familyroutes.com Do us a huge favor and bring us your family.

March 28, 2006

Great blog sites - Technorati, LiveJournal.com, Xanga, Flickr, Family Routes

February 15, 2006

3exY, Inc. Announces Launch of Family Routes - Helping Families Share Their Lives Together Online

SAN JOSE, CA, Feb 15, 2006 -- 3exY, Inc., an all-female Internet company, today announced the launch of Family Routes (http://www.familyroutes.com), a new service that brings the power and depth of families onto the Internet. Family Routes© seamlessly offers the best community and communication tools of the Internet in a single, simple family-friendly interface.

Family Routes provides families with an exceptional communications tool for everyday contact and support, and especially during key life moments such as military service, engagements and weddings, births and adoptions, changes of residence, new jobs, etc. The service provides an easy and enjoyable vehicle for family members to collaboratively share the various “Routes” of their lives, through photos, journals, advice, and family trivia.

Unique elements of the service include a family care package, called Send Some Love®. Family yearbooks and community wish-lists are also early features of the service. “Each of us has many dimensions, not just parenthood or our work life.” says Samantha Fein, co-founder of Family Routes. “This service is about sharing our interests, projects and challenges with the people we care about.”

Family Routes is the first product from 3exY, Inc., a Silicon Valley based company, co-founded by, Samantha Fein, Tracy Jones, and Sherry Willhoite. To learn more about Family Routes, visit: http://www.familyroutes.com

Contact: press@familyroutes.com

February 8, 2006

Have you heard of FamilyRoutes started by the 3exy ladies? If not, stay tuned. You will...Marc Canter is already blogging about it.

February 8, 2006

3ExY, ThrExY, SExY... on my :-L List --- My girls, I love 'em, but what's a man gotta do to get some props? They are workin' round the clock to launch a new product by February 15th. They have a whole network of people around them providing support, advice, hours, bringing them wine, etc... but, no one is bringing them love. So, what does the BBB do? He sneaks into their office and leaves love notes on the white boards, under keyboards, on sticky notes, in notebooks... he even colored hearts on the bottom of their water bottles. No love. No mention. So, anyhow, I'm kiddin.' No one need thank me for the love I give. GO GIRLZ! I LOVE YA'! Now, go see their site!

February 6, 2006

January 19, 2006